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Branding & Web Questionnaire

Company mission statement

Product/services positioning statement

Benefit of your product/service

Five words that represent your brand

Value proposition

Who is your target audience?

What’s your Unique Selling Proposition (USP)?

What is your company's personality?

How does your brand’s image fall between these opposing characteristics?

Masculine/Feminine Simple/Intricate Grey/Colorful Conservative/Extravagant Approachable/Authoritative Necessity/Luxury Fun/Serious Professional/Casual Modern/Classic Sporty/Elegant Extreme/Safe

Three messages your brand needs to communicate

Do you have some colours you would like to incorporate in your branding?

What colours would you not like to see?

What words would you use to describe your brand’s image?

What words would you not want used to describe your brand’s image?

Are there any emotions you want to elicit from your target audience?

What attributes and/or emotions do you want associated with your brand?

What attributes and/or emotions would you not want associated with your brand?

How would you describe your brand to a friend?

Do you currently have a website?

If applicable what is the URL of your existing website? What do you like and dislike about your existing website?

What is the URL of 2-3 reference websites that you like? What do you like about these websites?

Please send any inspirational urls or notes here

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Branding & Web Questionnaire

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